Engaging Forest Owners in Climate-Informed Management

Engaging Forest Owners in Climate-Informed Management

Organizer: 
Lisa Hayden
New England Forestry Foundation
Time Slot: 
Concurrent Sessions 2
Session Type: 
Symposium
Abstract: 

So many audiences to reach, so little time! There is a great need for outreach and education to communicate with different stakeholders about climate adaptation. This symposium focuses on strategies and tools created to engage people about adaptation at the hyper-local level – their own private, forested property. How can we motivate stakeholders to take specific actions that will benefit not only their own lands, but the larger landscape and community? Partners will share work in the MassConn Woods of central Massachusetts and northeastern Connecticut to integrate the science of forest adaptation planning from Northern Institute of Applied Climate Science, with emerging best practices of landowner outreach and extension fields used by New England Forestry Foundation and American Forest Foundation. Working with foresters and land trusts, the project promotes parcel-level climate adaptation assessments to foster long-term resilience of a 2-state, forested wildlife corridor.
Presenters will review “training the trainer” climate communications for practitioners who are meeting 1 on 1 with the public, as well as steps for crafting outreach strategies to motivate stakeholders to action about the places they love. Providing examples from the MassConn Woods, the symposium will include discussion of social marketing to develop peer leaders, as well as demonstration sites providing on-the-ground examples of adaptation. Speakers will share climate messaging developed for outreach campaigns, and tactics for starting the conversation about adaptation. For organizations interested in your own outreach to promote adaptation actions, a group exercise will allow participants to relate content to your own work. Visit: https://www.forestadaptation.org/massconn

Presentations

Helping Owners Consider Climate in the MassConn Woods
Lisa Hayden, New England Forestry Foundation
Scaling Up Action with Social Marketing
Madeline Jennison, American Forest Foundation
Foresters as Adaptation Messengers
Maria Janowiak, Northern Institute of Applied Climate Science